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Snapchat Chooses CrossInstall

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Mobile View-Through Attribution: A Real Life Example of Enabling Success

View-through attribution, or VTA for short, enables mobile advertisers to track impressions as well as clicks, and attribute installs to specific impressions. Here we’ll present a real world example of how enabling mobile VTA can be advantageous to scale campaigns, while dispelling a few commonly held misconceptions about VTA.

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CrossInstall Ranked Number 57 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

We’ve secured a spot on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Our leadership in playable ad units and data-driven approach to mobile marketing helped us grow 2622.31%. We are honored to be on the list among some great companies!

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CrossInstall Press
Tales of Adventure

Follow the tale of a public transit rider into a better world where ads utilize prime platforms and engage users. In fact, these ads are so enjoyable that they transport users to another world. This cartoon showcases a bored commuter who is scrolling on his phone only to come across yet another ad. With time to kill and nothing to lose, he is transported to another world. Or shall we say, ad-nother world.

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The Tales of Attribution Theft

This cartoon showcases the analogous concept of retail commission and ad tech attribution fraud. Attribution fraud can be especially pleasing for fraudsters and frustrating for victims. One more download or sale attributed to the winner, while swiping those from the losing competitors! Overall, it’s a dangerous game for the ad industry. Learn more!


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