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Snapchat Chooses CrossInstall

Learn more about what's hot in the mobile ad tech industry. Read the blog. 

CaaS Us If You Can With Our New Service for Expert Design, Development, and Quality Assurance

We are excited to announce we launched our Creatives as a Service (CaaS) to develop playable mobile ads for Facebook, Google and other platforms. Learn more about how to reach hundreds of millions of users with a new service that offers advertisers in-house expert design, development, and quality assurance for playable ad creative compatible across leading platforms and channels.

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Facebook Selects CrossInstall as Partner to Launch Playable Ad Strategy

We are working with Facebook as they launch their playable ad strategy! More than ever, it is imperative for advertisers to captivate audiences who have limited attention spans, and playable ads lead the way to high-intent, targeted installs. Learn how this game-changing program will inspire advertisers of all sizes who see the value of using playable, interactive ads for their campaigns.

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Not Just HR, Meet our People Ops Wonder Woman

Startups make millions of decisions as they grow and Angella, our People Ops Manager, has had a pulse on many of those that have defined CrossInstall’s company journey  — especially in regards to talent. Hear Angella’s take on building company culture, transitioning into a new role (more impressively, without a college degree), and pushing through the obstacles when people disagree with your snack choices. Meet Angella!

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Introducing Amorina —CrossInstall’s Intern Superwoman

It’s almost spring break and most college students are ready to kick back and relax on the beaches of Cabo before wrapping up the year with final exams. Next up  — how about post-graduation in the historic city of San Francisco? CrossInstall is ready to welcome a new grad into our Junior Ad Operations role. Learn more about life at CrossInstall from our Intern Superwoman.

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A DSP’s Open Letter About Social Buys

Social platforms offer a treasure trove of data on consumer behaviors and an unparalleled level of specificity for targeting options that make them attractive to even programmatic-based DSPs. The wealth of data in the social environment is driving an industry evolution. Read on to learn more how this will effect today's DSPs and advertisers. 

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3 App Marketing Trends That Will Shape 2018

It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. Advertisers who can answer the following questions will be poised to launch a 2018 plan for success.

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Mobile Advertisers Should Think Twice Before Overspending for “Premium” Inventory

At one point, premium digital inventory was highly coveted by advertisers. However, today’s savvy marketers know to place quality of users at the forefront to achieve success. In this piece, Our CEO Jeff Marshall shares a new definition of premium mobile advertising traffic and how successful brands are building their businesses using traffic from thousands of mobile apps.

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