Cartoon: The Truth About Mobile Ads
Insight from Alex Luko, CrossInstall's Creative Director on why fun, simple ads work: "The ad industry continually touts the latest solution to miraculously improve user acquisition. How about simplicity? When you think of users as not just traffic intended to meet your end goals, but instead as human beings with emotions and preferences, the natural approach arises. Who knew the solution to user acquisition could be so simple - fun."