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Facebook Selects CrossInstall as Partner to Launch Playable Ad Strategy

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Today, CrossInstall is excited to announce that we are working with Facebook as they launch their playable ad strategy.

“We are thrilled to partner with Facebook on this game-changing initiative that will shape the next chapter of advertising on their platform. We know their audiences will appreciate the ability to have an interactive experience that provides a taste of the game before installing. These pre-qualified users will produce higher click-through and conversion rates for app developers and advertisers.” said our CEO, Jeff Marshall.

As Facebook looks to take advantage of the popularity of video ads, playable ads are a natural extension to deliver high-quality, engaging ad experiences to the user. We are honored that Gram Games’ Merge Dragons playable was one of the first in the beta test building the foundation for a solid partnership between CrossInstall and Facebook. More than ever, it is imperative for advertisers to captivate audiences who have limited attention spans, and playable ads lead the way to high-intent, targeted installs. We hope this program will inspire advertisers of all sizes who see the value of using playable, interactive ads for their campaigns.

We are excited Facebook recognizes the value of playable ads. We are eager to collaborate with them for advancements as they roll out interactive ads across News Feeds, their Audience Network, and to all advertisers later this year.

You can read the full announcement here, and learn more about our CaaS program which enables advertisers of all sizes to incorporate playable, interactive ads into their own campaigns.