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Posts tagged marketing strategy
Mobile Advertisers Should Think Twice Before Overspending for “Premium” Inventory

At one point, premium digital inventory was highly coveted by advertisers. However, today’s savvy marketers know to place quality of users at the forefront to achieve success. In this piece, Our CEO Jeff Marshall shares a new definition of premium mobile advertising traffic and how successful brands are building their businesses using traffic from thousands of mobile apps.

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Debunking the First-Price Auction Fallacy

The advertising ecosystem and auction bidding process is an intricate entanglement, and changes can easily throw it off balance. Although many experts have argued that the industry should move towards a first-price auction model, doing so would not solve the problems it professes to fix. And worse, first-price auctions pose a threat to the stability and balance of the entire ecosystem.

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