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Posts tagged mobile marketing
Tales of Adventure

Follow the tale of a public transit rider into a better world where ads utilize prime platforms and engage users. In fact, these ads are so enjoyable that they transport users to another world. This cartoon showcases a bored commuter who is scrolling on his phone only to come across yet another ad. With time to kill and nothing to lose, he is transported to another world. Or shall we say, ad-nother world.

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3 App Marketing Trends That Will Shape 2018

It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. Advertisers who can answer the following questions will be poised to launch a 2018 plan for success.

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Debunking the First-Price Auction Fallacy

The advertising ecosystem and auction bidding process is an intricate entanglement, and changes can easily throw it off balance. Although many experts have argued that the industry should move towards a first-price auction model, doing so would not solve the problems it professes to fix. And worse, first-price auctions pose a threat to the stability and balance of the entire ecosystem.

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Maximize Your Budget With Advertising’s Power Couple - Broadcast + Mobile

Traditional and new forms of advertising have recently gone head to head in a contradictory way - as if they are mutually exclusive. In fact, traditional and new forms of advertising are actually a power couple to achieve your revenue goals. A comprehensive use of both traditional and new forms of media can help you achieve the “Super Bowl Effect,” ensure you can track your brand awareness and engagement, and have a plan to counteract people who don’t watch your broadcast ads.

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