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Posts tagged mobile spending
Mobile View-Through Attribution: A Real Life Example of Enabling Success

View-through attribution, or VTA for short, enables mobile advertisers to track impressions as well as clicks, and attribute installs to specific impressions. Here we’ll present a real world example of how enabling mobile VTA can be advantageous to scale campaigns, while dispelling a few commonly held misconceptions about VTA.

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Mobile Advertisers Should Think Twice Before Overspending for “Premium” Inventory

At one point, premium digital inventory was highly coveted by advertisers. However, today’s savvy marketers know to place quality of users at the forefront to achieve success. In this piece, Our CEO Jeff Marshall shares a new definition of premium mobile advertising traffic and how successful brands are building their businesses using traffic from thousands of mobile apps.

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