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Posts tagged performance marketing
Mobile Advertisers Should Think Twice Before Overspending for “Premium” Inventory

At one point, premium digital inventory was highly coveted by advertisers. However, today’s savvy marketers know to place quality of users at the forefront to achieve success. In this piece, Our CEO Jeff Marshall shares a new definition of premium mobile advertising traffic and how successful brands are building their businesses using traffic from thousands of mobile apps.

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CEO Guest Post: Interactive Ads - How to Solve the Mobile Attribution Problem

The mobile gaming industry is considered to be at the forefront of performance marketing. Gaming marketers have developed sophisticated methods for tracking the lifetime value of every paid user they’ve acquired. As emerging ad formats such as playable ads become more common, it becomes necessary to reconsider how attribution methods can evolve as the industry does.

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