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Posts tagged programmatic
A DSP’s Open Letter About Social Buys

Social platforms offer a treasure trove of data on consumer behaviors and an unparalleled level of specificity for targeting options that make them attractive to even programmatic-based DSPs. The wealth of data in the social environment is driving an industry evolution. Read on to learn more how this will effect today's DSPs and advertisers. 

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Debunking the First-Price Auction Fallacy

The advertising ecosystem and auction bidding process is an intricate entanglement, and changes can easily throw it off balance. Although many experts have argued that the industry should move towards a first-price auction model, doing so would not solve the problems it professes to fix. And worse, first-price auctions pose a threat to the stability and balance of the entire ecosystem.

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Maximize Your Budget With Advertising’s Power Couple - Broadcast + Mobile

Traditional and new forms of advertising have recently gone head to head in a contradictory way - as if they are mutually exclusive. In fact, traditional and new forms of advertising are actually a power couple to achieve your revenue goals. A comprehensive use of both traditional and new forms of media can help you achieve the “Super Bowl Effect,” ensure you can track your brand awareness and engagement, and have a plan to counteract people who don’t watch your broadcast ads.

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