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Posts tagged user acquisition
A DSP’s Open Letter About Social Buys

Social platforms offer a treasure trove of data on consumer behaviors and an unparalleled level of specificity for targeting options that make them attractive to even programmatic-based DSPs. The wealth of data in the social environment is driving an industry evolution. Read on to learn more how this will effect today's DSPs and advertisers. 

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3 App Marketing Trends That Will Shape 2018

It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. Advertisers who can answer the following questions will be poised to launch a 2018 plan for success.

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Maximize Your Budget With Advertising’s Power Couple - Broadcast + Mobile

Traditional and new forms of advertising have recently gone head to head in a contradictory way - as if they are mutually exclusive. In fact, traditional and new forms of advertising are actually a power couple to achieve your revenue goals. A comprehensive use of both traditional and new forms of media can help you achieve the “Super Bowl Effect,” ensure you can track your brand awareness and engagement, and have a plan to counteract people who don’t watch your broadcast ads.

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