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Posts tagged user engagement
Maximize Your Budget With Advertising’s Power Couple - Broadcast + Mobile

Traditional and new forms of advertising have recently gone head to head in a contradictory way - as if they are mutually exclusive. In fact, traditional and new forms of advertising are actually a power couple to achieve your revenue goals. A comprehensive use of both traditional and new forms of media can help you achieve the “Super Bowl Effect,” ensure you can track your brand awareness and engagement, and have a plan to counteract people who don’t watch your broadcast ads.

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5 Tips to Launch Your ROI-Driven Interactive Advertising Strategy

The world of the one click wonder is over. If you want to capture users’ attention and drive conversions, you need to think beyond only whether users will click or not click on your ad. Because you are taking an ROI-first approach, interactive ads are 100% trackable, personalized, and prioritize users first. If you are patient in your data-driven and creative mentality, you will be rewarded with results.

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