It’s time for a friendly game of ad tech true or false. Trending topics - DIY playable ads, measurement, and user privacy. Are you up for the challenge?
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Meet our next CrossInstall superstar behind the playable curtain: Olga Kryndina, Creative Program Manager. From Russia, to New York, to San Francisco, Olga has practically traveled the globe picking up project management tips and tricks along the way. Meet Olga and learn why empathy is a must-have tenet for success anywhere you go!
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Our Mobile Influencers sound off in the second part of our influencer panel series with their thoughts on the metrics that best indicate UA success. Read on for quick, actionable tips on how to measure your UA progress.
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We are excited to announce we launched our Creatives as a Service (CaaS) to develop playable mobile ads for Facebook, Google and other platforms. Learn more about how to reach hundreds of millions of users with a new service that offers advertisers in-house expert design, development, and quality assurance for playable ad creative compatible across leading platforms and channels.
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We are working with Facebook as they launch their playable ad strategy! More than ever, it is imperative for advertisers to captivate audiences who have limited attention spans, and playable ads lead the way to high-intent, targeted installs. Learn how this game-changing program will inspire advertisers of all sizes who see the value of using playable, interactive ads for their campaigns.
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We sat down with Alex Luko, our Creative Director, otherwise known as the brain power behind many of our interactive ads, to get his take on how the industry is evolving and how his diverse background enables him to create award-winning content. Meet Alex!
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Do you ever wonder how talented individuals grow in their careers and how you can leverage their advice for your own advancement? Read on for our CRO, Anuj Kucheria's, top tips for leveraging industry relationships, advancing your MarTech strategy, and building a business that works.
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Startups make millions of decisions as they grow and Angella, our People Ops Manager, has had a pulse on many of those that have defined CrossInstall’s company journey — especially in regards to talent. Hear Angella’s take on building company culture, transitioning into a new role (more impressively, without a college degree), and pushing through the obstacles when people disagree with your snack choices. Meet Angella!
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Our Mobile Influencers sound off in our inaugural influencer panel with their thoughts on humanizing revenue and traffic. Read on for actionable advice on how to capitalize on your user interactions.
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It’s almost spring break and most college students are ready to kick back and relax on the beaches of Cabo before wrapping up the year with final exams. Next up — how about post-graduation in the historic city of San Francisco? CrossInstall is ready to welcome a new grad into our Junior Ad Operations role. Learn more about life at CrossInstall from our Intern Superwoman.
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Social platforms offer a treasure trove of data on consumer behaviors and an unparalleled level of specificity for targeting options that make them attractive to even programmatic-based DSPs. The wealth of data in the social environment is driving an industry evolution. Read on to learn more how this will effect today's DSPs and advertisers.
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We're excited to unveil our Opportunity Forecast Tool (OFT) to enables advertisers with more insight into how to achieve scale, quality, and increase conversions. Read on to learn more about the tool that's providing advertisers a never-before-experienced level of campaign visibility.
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It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. Advertisers who can answer the following questions will be poised to launch a 2018 plan for success.
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At one point, premium digital inventory was highly coveted by advertisers. However, today’s savvy marketers know to place quality of users at the forefront to achieve success. In this piece, Our CEO Jeff Marshall shares a new definition of premium mobile advertising traffic and how successful brands are building their businesses using traffic from thousands of mobile apps.
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Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Our CEO, Jeff Marshall, shares how advertisers can protect themselves against mobile app install fraud with a multi-step approach and the implications for advertisers missing a lesser known third layer.
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The ad industry continually touts the latest solution to miraculously improve user acquisition. How about simplicity? When you think of users as not just traffic intended to meet your end goals, but instead as human beings with emotions and preferences, the natural approach arises. Who knew the solution to user acquisition could be so simple - fun.
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The holiday season is a strong force for store and mobile retailer revenue, but there are identifiable patterns in its effects on advertising as well. Savvy advertisers remain cognizant of these patterns and react accordingly. Read more to see what story the data shares.
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In today’s world a successful advertiser’s role is multi-faceted - entertainer, engager, and fulfiller of wants and needs. Even if you aren’t a native of native, you can become an implementation expert and reach your advertising goals with a few tips.
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The advertising ecosystem and auction bidding process is an intricate entanglement, and changes can easily throw it off balance. Although many experts have argued that the industry should move towards a first-price auction model, doing so would not solve the problems it professes to fix. And worse, first-price auctions pose a threat to the stability and balance of the entire ecosystem.
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Traditional and new forms of advertising have recently gone head to head in a contradictory way - as if they are mutually exclusive. In fact, traditional and new forms of advertising are actually a power couple to achieve your revenue goals. A comprehensive use of both traditional and new forms of media can help you achieve the “Super Bowl Effect,” ensure you can track your brand awareness and engagement, and have a plan to counteract people who don’t watch your broadcast ads.
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