Snapchat Chooses CrossInstall

How Our Director of Partnerships Builds Them - Both Personally and Professionally

This 5 minute read will share the key tenets of partnerships, what is important to know as an individual on a small team, and tips for juggling a role with a wide range of responsibilities. Partnerships all around! Meet Hochi.

CrossInstall PressOctober 2, 2018people, team, interview, mobile marketing, partnershipsComment

The Tales of Attribution Theft

This cartoon showcases the analogous concept of retail commission and ad tech attribution fraud. Attribution fraud can be especially pleasing for fraudsters and frustrating for victims. One more download or sale attributed to the winner, while swiping those from the losing competitors! Overall, it’s a dangerous game for the ad industry. Learn more!

CrossInstall PressAugust 16, 2018comic, cartoon, mobile attribution, attribution theft, accountability, action, discussionComment

Facebook + CrossInstall Partner for Playables!

Have you heard the exciting news? Facebook just launched "Playable Ads” on the News Feed. CrossInstall has been working closely with the FB team for the past year to make this a reality, and we are happy to announce that we're an official Facebook Marketing Partner. Read this blog post to learn what this means for you!

CrossInstall PressAugust 2, 2018Facebook, playable ads, interactive adsComment

The Man, the Myth, the Legend: A Day In the Life of Josh Totemwongse, Senior Software Engineer

Software engineers are talented individuals, but it takes a certain type of person to have skills beyond the books that make him or her unique. Hear how Josh achieves fulfillment through his role and why he doesn’t have a real desk. Get to know Josh. The man, the myth, the legend.

CrossInstall PressJuly 16, 2018software engineer, People ops, programmatic Comment

Influencer Panel — Experimentation vs. Tried and True

Our Mobile Influencers return sharing wisdom about how to best allocate your UA budget. Do they experiment to find new great sources of traffic vs. stick with the safe bet? Read on for the third installment in the series.

[Think Outside the Box] - Introducing Our Ops Manager, Samee

Company culture is shaped not by how large an office is or how swanky the snacks are, but rather by the individuals that compose each team and day-to-day interactions. Meet our internal ray of sunshine - Operations Manager, Samee Siddiqui. He shares his top tips for communication and new managers.

CrossInstall PressJune 26, 2018ad ops, interactive ads, company culture, managerComment

3 Trending Misconceptions In Ad Tech

It’s time for a friendly game of ad tech true or false. Trending topics - DIY playable ads, measurement, and user privacy. Are you up for the challenge?

CrossInstall PressJune 18, 2018misconceptions, playable ads, measurement, user acquisitionComment

People Behind the Playable Curtain: Olga Kryndina, Creative Program Manager

Meet our next CrossInstall superstar behind the playable curtain: Olga Kryndina, Creative Program Manager. From Russia, to New York, to San Francisco, Olga has practically traveled the globe picking up project management tips and tricks along the way. Meet Olga and learn why empathy is a must-have tenet for success anywhere you go!

CrossInstall PressMay 23, 2018Comment

Influencer Panel — Mobile Superstars Share Advice

Our Mobile Influencers sound off in the second part of our influencer panel series with their thoughts on the metrics that best indicate UA success. Read on for quick, actionable tips on how to measure your UA progress.

CrossInstall PressMay 14, 2018user acquisition, mobile influencers, programmatic, optimization, ad networks, ROIComment

CaaS Us If You Can With Our New Service for Expert Design, Development, and Quality Assurance

We are excited to announce we launched our Creatives as a Service (CaaS) to develop playable mobile ads for Facebook, Google and other platforms. Learn more about how to reach hundreds of millions of users with a new service that offers advertisers in-house expert design, development, and quality assurance for playable ad creative compatible across leading platforms and channels.

CrossInstall PressMay 9, 2018Facebook, CaaS, dynamic parameters, interactive advertising

Facebook Selects CrossInstall as Partner to Launch Playable Ad Strategy

We are working with Facebook as they launch their playable ad strategy! More than ever, it is imperative for advertisers to captivate audiences who have limited attention spans, and playable ads lead the way to high-intent, targeted installs. Learn how this game-changing program will inspire advertisers of all sizes who see the value of using playable, interactive ads for their campaigns.

The Secret to Ad Creative Optimization: Q & A With CrossInstall’s Creative Director

We sat down with Alex Luko, our Creative Director, otherwise known as the brain power behind many of our interactive ads, to get his take on how the industry is evolving and how his diverse background enables him to create award-winning content. Meet Alex!

CrossInstall PressApril 25, 2018q&a, creative director, secret, user acquisition, user engagement, crossinstallComment

Our CRO, Anuj, Talks Success In the Mobile Ad Industry

Do you ever wonder how talented individuals grow in their careers and how you can leverage their advice for your own advancement? Read on for our CRO, Anuj Kucheria's, top tips for leveraging industry relationships, advancing your MarTech strategy, and building a business that works.

CrossInstall PressApril 17, 2018interview, cro, programmatic, performance marketing, oft, tipsComment

Not Just HR, Meet our People Ops Wonder Woman

Startups make millions of decisions as they grow and Angella, our People Ops Manager, has had a pulse on many of those that have defined CrossInstall’s company journey — especially in regards to talent. Hear Angella’s take on building company culture, transitioning into a new role (more impressively, without a college degree), and pushing through the obstacles when people disagree with your snack choices. Meet Angella!

CrossInstall PressApril 3, 2018People ops, recruiting, company culture, adtechComment

Influencer Panel — Mobile Superstars Sound Off

Our Mobile Influencers sound off in our inaugural influencer panel with their thoughts on humanizing revenue and traffic. Read on for actionable advice on how to capitalize on your user interactions.

CrossInstall PressMarch 26, 2018mobile influencers, user acquisition, ROI, mobile marketingComment

Introducing Amorina —CrossInstall’s Intern Superwoman

It’s almost spring break and most college students are ready to kick back and relax on the beaches of Cabo before wrapping up the year with final exams. Next up — how about post-graduation in the historic city of San Francisco? CrossInstall is ready to welcome a new grad into our Junior Ad Operations role. Learn more about life at CrossInstall from our Intern Superwoman.

CrossInstall PressMarch 6, 2018intern, ad ops, nutella, martech, adtech, careersComment

A DSP’s Open Letter About Social Buys

Social platforms offer a treasure trove of data on consumer behaviors and an unparalleled level of specificity for targeting options that make them attractive to even programmatic-based DSPs. The wealth of data in the social environment is driving an industry evolution. Read on to learn more how this will effect today's DSPs and advertisers.

CrossInstall PressFebruary 27, 2018social, user acquisition, programmatic, martech, adtech, exchangewireComment

New Product: Opportunity Forecast Tool Gives Mobile Marketers More Insight Into Ad Spend

We're excited to unveil our Opportunity Forecast Tool (OFT) to enables advertisers with more insight into how to achieve scale, quality, and increase conversions. Read on to learn more about the tool that's providing advertisers a never-before-experienced level of campaign visibility.

CrossInstall PressFebruary 20, 2018product release, martech, OFT, roi, mobile marketingComment

3 App Marketing Trends That Will Shape 2018

It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. Advertisers who can answer the following questions will be poised to launch a 2018 plan for success.

CrossInstall PressJanuary 24, 2018trends, 2018, user acquisition, mobile marketing, transparency, fun adsComment

Mobile Advertisers Should Think Twice Before Overspending for “Premium” Inventory

At one point, premium digital inventory was highly coveted by advertisers. However, today’s savvy marketers know to place quality of users at the forefront to achieve success. In this piece, Our CEO Jeff Marshall shares a new definition of premium mobile advertising traffic and how successful brands are building their businesses using traffic from thousands of mobile apps.

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