Learn more about what's hot in the mobile ad tech industry. Read the blog.
Follow the tale of John, the mobile user, who’s inundated with bad ads. See why weak QA and optimization processes can lead to ads that wash users away, and learn why an Optimization Patrol is so critical to an engaging experience with your game, app, or brand.
Hear from Team Wooga about their top tips for UA success, how they create a joyful experience for their players, and why they are their own toughest critics!
Read MoreDo you want to ensure you soak up all the best playable ad content and knowledge and hit the best parties at GDC 2019? We've done the work for you! Check out the highlights that you can't miss.
Read MoreOur Director of Marketing shares how the CrossInstall brand was built from the ground up and how you can do the same in just a year’s time.
Read MoreHave you ever seen an idea from your competitor and wished you could wave a magic wand to have thought of it first? This cartoon showcases how, by appealing to your fans, your games and company can stand out among the pack by creating rather than copying.
Kolibri’s team shares their story of success with applicable tips to help shape your business and user acquisition (UA) strategies. Read on to see how they grew from a few individuals working out of an apartment to become a 90+ person team, with eight figure revenues and 50+ million downloads in under three years.
We’ve partnered with Google to bring the same playables that we offer on platforms including Facebook, Google UAC, Snap, and other major ad networks to Google Play Instant. Learn more about how you can leverage our Instant Playables to optimize your app or game with a ‘Try Now’ opportunity.
Read MoreView-through attribution, or VTA for short, enables mobile advertisers to track impressions as well as clicks, and attribute installs to specific impressions. Here we’ll present a real world example of how enabling mobile VTA can be advantageous to scale campaigns, while dispelling a few commonly held misconceptions about VTA.
Read MoreOur industry is the first to say that mobile makes the world go round. Yet, almost everywhere you look, you’ll find someone disconnecting from real-world social events to spend time on his or her mobile device. How can we incorporate mobile into the Thanksgiving holidays in a happy and healthy way?
Read MoreWe’ve secured a spot on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Our leadership in playable ad units and data-driven approach to mobile marketing helped us grow 2622.31%. We are honored to be on the list among some great companies!
Read MoreOur Account Management, Team Lead shares how to use travels to develop professionally in this blog in our people series. Learn more about rising in the ranks from our resident company mountaineer.
Read MoreFollow the tale of a public transit rider into a better world where ads utilize prime platforms and engage users. In fact, these ads are so enjoyable that they transport users to another world. This cartoon showcases a bored commuter who is scrolling on his phone only to come across yet another ad. With time to kill and nothing to lose, he is transported to another world. Or shall we say, ad-nother world.
Read MoreThis 5 minute read will share the key tenets of partnerships, what is important to know as an individual on a small team, and tips for juggling a role with a wide range of responsibilities. Partnerships all around! Meet Hochi.
Read MoreThis cartoon showcases the analogous concept of retail commission and ad tech attribution fraud. Attribution fraud can be especially pleasing for fraudsters and frustrating for victims. One more download or sale attributed to the winner, while swiping those from the losing competitors! Overall, it’s a dangerous game for the ad industry. Learn more!
Have you heard the exciting news? Facebook just launched "Playable Ads” on the News Feed. CrossInstall has been working closely with the FB team for the past year to make this a reality, and we are happy to announce that we're an official Facebook Marketing Partner. Read this blog post to learn what this means for you!
Read MoreSoftware engineers are talented individuals, but it takes a certain type of person to have skills beyond the books that make him or her unique. Hear how Josh achieves fulfillment through his role and why he doesn’t have a real desk. Get to know Josh. The man, the myth, the legend.
Read MoreOur Mobile Influencers return sharing wisdom about how to best allocate your UA budget. Do they experiment to find new great sources of traffic vs. stick with the safe bet? Read on for the third installment in the series.
Read MoreCompany culture is shaped not by how large an office is or how swanky the snacks are, but rather by the individuals that compose each team and day-to-day interactions. Meet our internal ray of sunshine - Operations Manager, Samee Siddiqui. He shares his top tips for communication and new managers.
Read MoreIt’s time for a friendly game of ad tech true or false. Trending topics - DIY playable ads, measurement, and user privacy. Are you up for the challenge?
Read MoreMeet our next CrossInstall superstar behind the playable curtain: Olga Kryndina, Creative Program Manager. From Russia, to New York, to San Francisco, Olga has practically traveled the globe picking up project management tips and tricks along the way. Meet Olga and learn why empathy is a must-have tenet for success anywhere you go!
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![[Think Outside the Box] - Introducing Our Ops Manager, Samee](https://static1.squarespace.com/static/59b7837dd7bdce8efdb14838/59b78571bc48839eb308a7b8/5b0d8c752b6a281d86b30378/1530127738446/Samee4.jpg)
