CaaS Us If You Can With Our New Service for Expert Design, Development, and Quality Assurance
We are excited to announce we launched our Creatives as a Service (CaaS) to develop playable mobile ads for Facebook, Google and other platforms. Our new service offers advertisers in-house expert design, development, and quality assurance for playable ad creative compatible across leading platforms and channels to reach the hundreds of millions of users.
Our playables enable consumers to experience an application before they download it by playing a version of it directly within the ad unit. Each client receives a custom-designed interactive ad that captures the essence of their app or product and matches their specifications.
Georgia Herdener, our Vice President of Partnerships, sees CaaS as a much needed service within the mobile ad space. “Clients love our playable ad units, and they consistently ask to leverage them on other networks. Buying playable units outright is always more difficult than advertisers expect because of issues surrounding creative optimizations, SDK environments, file size requirements and more. Our programmatic experience gives us the added advantage of using dynamic parameter and interaction rate tracking to produce fully optimized, high-quality playables. We're excited to offer our clients the flexibility to use these creatives across top networks such as Facebook, Google and more.”
CrossInstall’s technology and account managers strive to present clients with creative made just to their specifications. We are proud that Gram Games, a global mobile entertainment studio and the developer of global hits 1010!, Merged!, Merge Dragons! and others, leveraged our playable ads to promote Merge Dragons! on Facebook. The ad units outperformed video ads for user engagement and ROI metrics, driving a 25 - 30 percent gain in Return On Ad Spend (ROAS) after just a few optimizations and creative iterations.
"We appreciate CrossInstall's focus on tailoring the playable on a consistent basis through dynamic parameters, theme and character updates, and creative experience iterations to help us reach our goals," said Tatyana Bogatyreva, Head of User Acquisition at Gram Games.
In the coming months, we look forward to empowering advertisers with even more options. "Our goal is to provide a self-serve, real-time analytics dashboard where advertisers can get their hands dirty with playable optimizations and reporting,” says our CEO, Jeff Marshall. “Advertisers will also be able to configure their own packaged builds based on dynamic parameter selections of their choosing.From there, we can work alongside clients to iterate and optimize their creatives to drive the best results and meet their goals."