View-through attribution, or VTA for short, enables mobile advertisers to track impressions as well as clicks, and attribute installs to specific impressions. Here we’ll present a real world example of how enabling mobile VTA can be advantageous to scale campaigns, while dispelling a few commonly held misconceptions about VTA.Read More
Our industry is the first to say that mobile makes the world go round. Yet, almost everywhere you look, you’ll find someone disconnecting from real-world social events to spend time on his or her mobile device. How can we incorporate mobile into the Thanksgiving holidays in a happy and healthy way?Read More
This cartoon showcases the analogous concept of retail commission and ad tech attribution fraud. Attribution fraud can be especially pleasing for fraudsters and frustrating for victims. One more download or sale attributed to the winner, while swiping those from the losing competitors! Overall, it’s a dangerous game for the ad industry. Learn more!
The holiday season is a strong force for store and mobile retailer revenue, but there are identifiable patterns in its effects on advertising as well. Savvy advertisers remain cognizant of these patterns and react accordingly. Read more to see what story the data shares.Read More
The mobile gaming industry is considered to be at the forefront of performance marketing. Gaming marketers have developed sophisticated methods for tracking the lifetime value of every paid user they’ve acquired. As emerging ad formats such as playable ads become more common, it becomes necessary to reconsider how attribution methods can evolve as the industry does.Read More